CONSUMER BEHAVIOR: THE IMPACTS OF ATTA HALILINTAR'S NEGATIVE MARKETING CONTENT BASED ON THE PERSPECTIVE OF SCHOOL-AGED CHILDREN THROUGH THE SUBSCRIPTION DECISION PROCESS

Bella Amirul Nisa, 1011610020 (2020) CONSUMER BEHAVIOR: THE IMPACTS OF ATTA HALILINTAR'S NEGATIVE MARKETING CONTENT BASED ON THE PERSPECTIVE OF SCHOOL-AGED CHILDREN THROUGH THE SUBSCRIPTION DECISION PROCESS. Undergraduate thesis, Universitas Internasional Semen Indonesia.

	Text (COVER) 0. COVER.pdf Restricted to Repository staff only Download (182kB) | Request a copy
	Text (HALAMAN JUDUL) 1. HALAMAN JUDUL.pdf Restricted to Repository staff only Download (175kB) | Request a copy
	Text (HALAMAN PENGESAHAN) 2. HALAMAN PENGESAHAN.pdf Restricted to Registered users only Download (525kB) | Request a copy
	Text (HALAMAN PERSETUJUAN PUBLIKASI) 3. HALAMAN PERSETUJUAN PUBLIKASI.pdf Restricted to Repository staff only Download (444kB) | Request a copy
	Text (HALAMAN PERNYATAAN ORISINALITAS) 4. HALAMAN PERNYATAAN ORISINALITAS.pdf Restricted to Repository staff only Download (346kB) | Request a copy
	Text (ABSTRAK) 5. ABSTRAK.pdf Download (330kB)
	Text (KATA PENGANTAR) 6. KATA PENGANTAR.pdf Restricted to Repository staff only Download (332kB) | Request a copy
	Text (DAFTAR ISI) 7. DAFTAR ISI.pdf Download (256kB)
	Text (DAFTAR GAMBAR) 8. DAFTAR GAMBAR.pdf Restricted to Repository staff only Download (349kB) | Request a copy
	Text (BAB I PENDAHULUAN) 9. BAB I PENDAHULUAN.pdf Download (880kB)
	Text (BAB II KAJIAN PUSTAKA) 10. BAB II KAJIAN PUSTAKA.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	Text (BAB III METODOLOGI PENELITIAN) 11. BAB III METODOLOGI PENELITIAN.pdf Restricted to Repository staff only Download (375kB) | Request a copy
	Text (BAB IV HASIL DAN PEMBAHASAN) 12. BAB IV HASIL DAN PEMBAHASAN.pdf Restricted to Repository staff only Download (719kB) | Request a copy
	Text (BAB V KESIMPULAN DAN SARAN) 13. BAB V KESIMPULAN DAN SARAN.pdf Restricted to Repository staff only Download (256kB) | Request a copy
	Text (DAFTAR PUSTAKA) 14. DAFTAR PUSTAKA.pdf Download (353kB)
	Text (LAMPIRAN) 15. LAMPIRAN.pdf Restricted to Repository staff only Download (390kB) | Request a copy
	Text (FULL TEXT) SKRIPSI - BELLA AMIRUL NISA (1011610020).pdf Restricted to Repository staff only Download (3MB) | Request a copy
	Text (FULL TEXT DOC) SKRIPSI - BELLA AMIRUL NISA (1011610020).docx Restricted to Repository staff only Download (4MB) | Request a copy
	Text (JURNAL) JURNAL - BELLA AMIRUL NISA (1011610020).docx Restricted to Repository staff only Download (69kB) | Request a copy

Abstract

Dalam penelitian ini penulis memiliki tujuan untuk mengetahui dampak perilaku konsumen dalam keputusan pembelian dimana dalam penelitian ini diartikan dengan berlangganan dan menonton konten Youtube Atta Halilintar dengan strategi negative marketing sebagai kebutuhannya. Metode penelitian yang digunakan yaitu metode kualitatif deskriptif dengan pendekatan fenomenologi. Data primer yang didapat berasal dari informan melalui wawancara mendalam kemudian dilakukannya keabsahan data berupa triangulasi metode, penyidikan, dan teori. Batasan penelitian berfokus pada proses marketing dan tidak menyalahkan atau membenarkan Atta Halilintar sebagai content creator. Adapun hasil temuan dampak dari konten negative marketing tersebut berupa dampak positif dan negatif dari segi pemasaran.

Item Type:	Thesis (Undergraduate)
Additional Information:	228/KK.20/UISI-01/MG
Uncontrolled Keywords:	Keputusan Pembelian, Negative Marketing, Perilaku Konsumen
Contributors:	Contribution Name Email Thesis advisor Aditya Narendra Wardhana, S.T., M.SM. aditya.wardhana@uisi.ac.id Thesis advisor Dr. Bambang Tutuko, S.E., M.M., CFP® bambang.tutuko@uisi.ac.id
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory
Divisions:	Department of Management
Depositing User:	Bella Amirul Nisa
Date Deposited:	02 Sep 2020 10:04
Last Modified:	25 Nov 2020 11:06
URI:	https://repository.uisi.ac.id/id/eprint/1051

Actions (login required)

View Item