Dicky Prasetiyo, 1012210024 (2026) PENGARUH BRAND AUTHENTICITY TERHADAP PURCHASE INTENTION DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI PADA PRODUK OTAK - OTAK BANDENG PAK ELAN DAN PAK ELAN 2 DI GRESIK. Undergraduate thesis, Universitas Internasional Semen Indonesia.
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Abstract
PENGARUH BRAND AUTHENTICITY TERHADAP NIAT BELI DENGAN KEPERCAYAAN MEREK SEBAGAI VARIABEL MEDIASI PADA PRODUK OTAK-OTAK BANDENG PAK ELAN DAN PAK ELAN 2
| Item Type: | Thesis (Undergraduate) | ||||||
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| Additional Information: | Softfile/KK.26/UISI-01/MG | ||||||
| Uncontrolled Keywords: | Brand authenticity, Kepercayaan Merek, Niat Beli | ||||||
| Contributors: |
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
| Divisions: | Department of Management | ||||||
| Depositing User: | Dicky Prasetiyo | ||||||
| Date Deposited: | 21 Aug 2026 11:21 | ||||||
| Last Modified: | 21 Aug 2026 11:21 | ||||||
| URI: | https://repository.uisi.ac.id/id/eprint/9217 |
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