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Jihan Nabila, 1011710047 (2021) PENGARUH E-WOM (ELECTRONIC WORD OF MOUTH) TERHADAP CUSTOMER PURCHASE DECISION MELALUI CUSTOMER PREFERENCE PADA PRODUK FASHION DI SHOPEE (STUDI PADA PENGGUNA SHOPEE DI SURABAYA). Undergraduate thesis, Universitas Internasional Semen Indonesia.