ANALISIS POPULARITAS GAME MOBILE LEGENDS MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL

MUHAMMAD ADAM IBRAHIM, 3021910021 (2023) ANALISIS POPULARITAS GAME MOBILE LEGENDS MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL. Undergraduate thesis, Universitas Internasional Semen Indonesia.

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Abstract

Mobile Legends merupakan sebuah game online multiplayer yang bergenre Multiplayer Online Battle Arena (MOBA). Mobile Legends dikembangkan oleh moonton selaku developer dan dirilis diseluruh dunia pada 14 juli 2016. Game tersebut bisa dimainkan pada platform android dengan menggunakan bantuan internet. Di Indonesia, Mobile Legends merupakan salah satu game yang sangat populer dan telah banyak dimainkan oleh masyarakat terutama anak muda. Penelitian ini bertujuan untuk mengetahui tingkat popularitas game Mobile Legends menggunakan model TAM. Metode penelitian yang dipakai yaitu pendekatan kuantitatif dengan metode survei. Sampel yang digunakan adalah pemain game Mobile Legends yang telah memainkan Game tersebut. Analisis data dilakukan dengan menggunakan metode Partial Least Square - Structural Equation Modeling (PLS – SEM). Hasil dari penelitian ini adalah Social Interaction, Use Context, Perceived Ease of Use, Perceived usefulness, Attitude Toward Using, dan Behaviour Intention dapat mempengaruhi secara positif tingkat popularitas game Mobile Legends.

Item Type: Thesis (Undergraduate)
Additional Information: Softfile/KK.23/UISI-01/SI
Uncontrolled Keywords: Game Online, Mobile Legends, TAM Model
Contributors:
ContributionNameEmail
Thesis advisorBrina Miftahurrohmah, S.Si., M.Si., MCEbrina.miftahurrohmah@uisi.ac.id
Subjects: T Technology > T Technology (General)
Divisions: Department of Information System
Depositing User: Muhammad Adam Ibrahim
Date Deposited: 22 Aug 2023 11:25
Last Modified: 22 Aug 2023 11:25
URI: https://repository.uisi.ac.id/id/eprint/5325

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