STRATEGI PEMASARAN PRODUK SIMPANAN PENDIDIKAN DENGAN AKAD MUDHARABAH MUTLAQAH DALAM UPAYA MENINGKATKAN JUMLAH NASABAH (STUDI KASUS PADA BMT AL-FITRAH DUKUN GRESIK)

Ninda Nafisah Aulina, 1031610034 (2021) STRATEGI PEMASARAN PRODUK SIMPANAN PENDIDIKAN DENGAN AKAD MUDHARABAH MUTLAQAH DALAM UPAYA MENINGKATKAN JUMLAH NASABAH (STUDI KASUS PADA BMT AL-FITRAH DUKUN GRESIK). Undergraduate thesis, Universitas Internasional Semen Indonesia.

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Abstract

Competition in financial institutions has made BMTs compete in choosing the products offered to their customers. Especially BMT Al-Fitrah Dukun Gresik which has several variants of savings and financing. However, from several variants of savings products available at BMT Al-Fitrah Dukun Gresik, there is one savings product from BMT Al-Fitrah Dukun Gresik, namely educational savings as seen from the financial statements of BMT Al-Fitrah Dukun Gresik in 2019 which still has 5 customers only. In this study using a qualitative research type with a case study approach with the results of the analysis of the implementation of the BMT Al-Fitrah Dukun Gresik marketing strategy in this study, namely the Product Strategy that is applied using the terms of the mudharabah muthlaqah contract, the price strategy applied is using easy-to-reach costs. by all circles, the Place Strategy (location / distribution) is applied, which is located in the central traffic lane and the distribution implementation is carried out by BMT Al Fitrah, namely by visiting partners using a shuttle system, the Promotion Strategy applied is distributing through brochures and social media.

Item Type:	Thesis (Undergraduate)
Additional Information:	000/KK.21/UISI-01/MG
Uncontrolled Keywords:	Pemasaran, Nasabah, Simpanan Pendidikan, Mudharabah Mutlaqah.
Contributors:	Contribution Name Email Thesis advisor Drs. Muhammad Asyhad, M.Ag Muhammad.asyhad@uisi.ac.id
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Department of Islamic Economics
Depositing User:	Ninda Nafisah Aulina
Date Deposited:	10 Mar 2021 15:04
Last Modified:	15 Mar 2021 14:06
URI:	https://repository.uisi.ac.id/id/eprint/1273

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