Faisal Habibi, 1011810027 (2022) PENGARUH TEMPAT, HARGA DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATU KAPUR CV MAHA JAYA. Undergraduate thesis, Universitas Internasional Semen Indonesia.
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Abstract
Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Tempat, Harga dan Produk terhadap Keputusan Pembelian produk batu kapur di CV Maha Jaya. Penelitian ini menggunakan teknik analisis IBM SPSS Statistics 22 dengan responden 55 konsumen B2C produk batu kapur di CV Maha Jaya. Berdasarkan analisa data statistik, Tempat tidak berpengaruh terhadap Keputusan Pembelian. Harga berpengaruh tidak signifikan terhadap Keputusan Pembelian. Produk berpengaruh signifikan terhadap Keputusan Pembelian.
Item Type: | Thesis (Undergraduate) | ||||||
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Additional Information: | Softfile/KK.22/UISI-01/MG | ||||||
Uncontrolled Keywords: | IBM SPSS Statistics 22, Tempat, Harga, Produk, Keputusan Pembelian | ||||||
Contributors: |
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Subjects: | H Social Sciences > H Social Sciences (General) | ||||||
Divisions: | Department of Management | ||||||
Depositing User: | Faisal Habibi | ||||||
Date Deposited: | 22 Aug 2022 15:21 | ||||||
Last Modified: | 22 Aug 2022 15:21 | ||||||
URI: | https://repository.uisi.ac.id/id/eprint/3656 |
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