PENGARUH TEMPAT, HARGA DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATU KAPUR CV MAHA JAYA

Faisal Habibi, 1011810027 (2022) PENGARUH TEMPAT, HARGA DAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK BATU KAPUR CV MAHA JAYA. Undergraduate thesis, Universitas Internasional Semen Indonesia.

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Abstract

Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh Tempat, Harga dan Produk terhadap Keputusan Pembelian produk batu kapur di CV Maha Jaya. Penelitian ini menggunakan teknik analisis IBM SPSS Statistics 22 dengan responden 55 konsumen B2C produk batu kapur di CV Maha Jaya. Berdasarkan analisa data statistik, Tempat tidak berpengaruh terhadap Keputusan Pembelian. Harga berpengaruh tidak signifikan terhadap Keputusan Pembelian. Produk berpengaruh signifikan terhadap Keputusan Pembelian.

Item Type: Thesis (Undergraduate)
Additional Information: Softfile/KK.22/UISI-01/MG
Uncontrolled Keywords: IBM SPSS Statistics 22, Tempat, Harga, Produk, Keputusan Pembelian
Contributors:
ContributionNameEmail
Thesis advisorMarisya Mahdia Khoirina, S.M., M.M.marisya.khoirina@uisi.ac.id
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Department of Management
Depositing User: Faisal Habibi
Date Deposited: 22 Aug 2022 15:21
Last Modified: 22 Aug 2022 15:21
URI: https://repository.uisi.ac.id/id/eprint/3656

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